Kelly Beauty Supply - Detroit
15221 Houston Whittier St
Detroit, MI 48205
Online order pickup location
- Mon-Wed 8:45 AM - 8:00 PM
- Thu-Sat 8:45 AM - 8:15 PM
- Sun 9:00 AM - 6:15 PM
Water wave is the least regular pattern on the bundle wall, and that is its appeal. Where deep wave repeats an even S down the length, water wave moves in and out of definition, closer to hair that has dried by itself after a swim. In an install, that irregularity does a lot of work hiding tracks and parting lines.
Fuller than body wave, softer and less structured than deep wave. The pattern varies within a single bundle, so the finished head does not have the repeating look that gives some installs away. It sits somewhere between a wave and a curl in volume, and it responds strongly to how wet it is, looking most defined damp and softest fully dry.
This texture dries out faster than the smoother patterns and shows it immediately as frizz. A leave-in through the lengths after every wash, a light oil on the ends, and a water spray between washes is the minimum. Where straight bundles can be neglected for a week without looking bad, water wave cannot. Anyone who does not want a daily routine should look at body wave instead.
Frizz here comes from friction and from touching the hair while it dries, not usually from the quality of the bundle. Scrunch it upward while damp, then leave it. Sleeping in a loose braid or a bonnet prevents most of it. A finishing product with slip smooths the surface without gluing the pattern together, which is what a heavy gel does.
Water wave is one of the harder textures to pair, because the pattern is deliberately uneven and two batches can differ noticeably. Buy the closure or frontal at the same time as the bundles, in the same water wave texture and color code, and look at them side by side before leaving the store. A closure with a tighter or more regular pattern than the bundles around it shows at the parting, which is the one place nobody can avoid looking.
The same rules as any texture: three bundles covers most shoulder to mid-back installs, four for longer or fuller. Because water wave has volume, many people find they need one bundle fewer than they would in a straight texture for the same visual fullness.
Shop online at kellybeautyonline.com This month's sale flyer
Online orders are picked up at our Detroit store, or shipped anywhere in Michigan for $4.99.
15221 Houston Whittier St
Detroit, MI 48205
Online order pickup location
20902 Gratiot Ave
Eastpointe, MI 48021
27750 Van Dyke Ave
Warren, MI 48093
In the Majestic Plaza Shopping Center
28800 Gratiot Ave
Roseville, MI 48066
Exclusive beauty deals, early sale access and VIP perks by email and text. Free to join, cancel any time.
Sign up free