Makeup for Deeper Skin Tones | Kelly Beauty Roseville

Makeup for Deeper Skin Tones in Roseville

The most common complaint about buying makeup is that the shade range stops before it reaches you. A beauty supply serving a predominantly Black customer base stocks differently, and depth of range is the reason people drive past general retailers to get here. Our Roseville store at Gratiot and 12 Mile carries cosmetics accordingly.

Undertone matters more as depth increases

Deeper complexions carry a wider spread of undertones, from cool and blue-based through neutral to warm red, golden and olive. A foundation matched only on depth commonly turns ashy, gray or orange, and that is an undertone mismatch rather than a shade one. Two foundations at the same depth can look completely different on the same face.

Testing on the jaw, in daylight

Test along the jaw and down onto the neck rather than the wrist or the back of the hand. Let it sit ten minutes, because most formulas oxidize a shade deeper. Judge in daylight if you can. Many people are between two shades and are best served mixing them, which is worth doing rather than settling for the closer one.

Blush, bronzer and lips

Blush needs more pigment to show on deeper skin; sheer formulas disappear. Berry, brick, deep coral and plum read well. Bronzer should be genuinely deeper than the skin rather than the standard tan shade, which looks muddy. For lips, the same rule applies: pigment density is what makes a shade show as intended.

Our Roseville store

Our Roseville store is at 28800 Gratiot Ave, at Gratiot and 12 Mile, and it has the latest Sunday closing of our four stores, at 7:30 PM. It's the closest Kelly Beauty for Roseville, Fraser, Clinton Township, Mount Clemens and anyone coming down Gratiot or I-94 from northern Macomb County. Monday through Saturday it's open until 8:45 PM.