Monthly Sale Flyer · October 2026 · New deals on hair, wigs, lashes and beauty every month · See the flyer

Choosing a Foundation Formula for Your Skin

Shade gets all the attention, but formula is what decides whether a foundation still looks good six hours later. Super Kelly Beauty on Gratiot near 8 Mile stocks cosmetics across formats and finishes, open until 8:45 PM Monday through Saturday.

Formats

Liquid is the most versatile, buildable from sheer to full and available in every finish. Powder foundation is quick, controls shine and suits oily skin, but it sits in fine lines and looks heavy if layered. Stick foundation offers high coverage and portability and works well for spot-covering. Cushion formats give a light, dewy wash and are the easiest to reapply during the day.

Matte and dewy

Matte finishes absorb oil and hold longest on skin that gets shiny, but they emphasize dry patches and texture. Dewy finishes reflect light and make skin look healthy, and they slide on oily skin by afternoon. Satin sits between the two and is the safest choice if you're unsure. Skin type should decide this more than fashion.

Matching formula to skin

Oily skin does best with matte liquid or powder, set with powder. Dry skin does best with dewy or satin liquid or cushion, and a moisturizer underneath. Combination skin often works with a satin base plus powder only on the T-zone. Mature skin generally looks better in lighter, satin formulas, since heavy matte settles into lines.

Coverage is a separate choice

Sheer, medium and full describe how much of the skin shows through, and it's independent of finish. Full coverage everywhere looks like a mask; most people are better served by medium coverage plus concealer where it's needed. Buildable formulas let you make that decision daily rather than at the counter.

Our Eastpointe store

Super Kelly Beauty in Eastpointe is at 20902 Gratiot Ave, on Gratiot just north of 8 Mile, so it's an easy stop for Eastpointe, Harper Woods, St. Clair Shores and the Grosse Pointes. It's open until 8:45 PM Monday through Saturday and 6:15 PM on Sunday. Every sale on the monthly flyer runs here, and online orders can be shipped to Eastpointe for $4.99 or picked up at our Detroit store a few minutes down Gratiot.

More from Kelly Beauty

Shop online at kellybeautyonline.com   This month's sale flyer

Our four Metro Detroit stores

Online orders are picked up at our Detroit store, or shipped anywhere in Michigan for $4.99.

Kelly Beauty Supply - Detroit

15221 Houston Whittier St
Detroit, MI 48205

Online order pickup location

(313) 527-2777

  • Mon-Wed 8:45 AM - 8:00 PM
  • Thu-Sat 8:45 AM - 8:15 PM
  • Sun 9:00 AM - 6:15 PM
Get directions

Super Kelly Beauty - Eastpointe

20902 Gratiot Ave
Eastpointe, MI 48021

(586) 879-0782

  • Mon-Sat 9:00 AM - 8:45 PM
  • Sun 9:00 AM - 6:15 PM
Get directions

Kelly Beauty Supply - Warren

27750 Van Dyke Ave
Warren, MI 48093

In the Majestic Plaza Shopping Center

(586) 920-2533

  • Mon-Sat 9:00 AM - 9:00 PM
  • Sun 9:00 AM - 6:30 PM
Get directions

Kelly Beauty Supply - Roseville

28800 Gratiot Ave
Roseville, MI 48066

(586) 859-5890

  • Mon-Sat 9:00 AM - 8:45 PM
  • Sun 10:00 AM - 7:30 PM
Get directions

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